Health products and medical devices face strict regulatory requirements (CE marking, Class I/IIa/IIb/III classification, ISO 13485). AI agents - ChatGPT Shopping, Perplexity, Google AI Mode - only recommend a medical product if they can verify these certifications in structured data. A store that doesn't expose its medical classification in schema.org is invisible to these systems. This checklist covers the critical zones specific to your industry.
01 · The checklist
The data engines look for on a health product page
Excerpts from the sector checklist, ranked by weight: what blocks a recommendation when missing, then what reinforces trust. The full audit covers 149 checks.
Required content
Industry-specific audit zones
Indications thérapeutiques / pathologies ciblées visibles sur PDP
Certification dispositif médical (marquage CE, classe I/IIa/IIb, ISO 13485) visible HTML sur PDP
Validation par professionnel de santé visible sur PDP ou page catégorie
Offre de consultation, bilan gratuit ou démonstration visible près du bouton d’achat
Trust signals
Expected UX patterns
Dosage calculator or personalized protocol based on user profile
Appointment booking for free consultation integrated into the product page
02 · Industry benchmarks
Reference values for a health page
Internal reference valuesPer-sector reference targets defined by Verity Score, not measured on a sample of stores.
03 · Required schema.org
The markup engines can read
Copy the structure and adapt the values to your pages.
"additionalProperty": [{"@type": "PropertyValue", "name": "Medical Device Class", "value": "Class IIa"}]"additionalProperty": [{"@type": "PropertyValue", "name": "Therapy Type", "value": "PEMF - Pulsed Electromagnetic Field"}]"additionalProperty": [{"@type": "PropertyValue", "name": "Indications", "value": "Joint pain, Muscle recovery, Rehabilitation"}]"additionalProperty": [{"@type": "PropertyValue", "name": "Absorption Level", "value": "Medium to Heavy Flow"}]"additionalProperty": [{"@type": "PropertyValue", "name": "Certification", "value": "OEKO-TEX Standard 100"}]05 · Frequent questions
Your questions about AI engines
Why is CE marking critical for AI visibility?
AI agents like ChatGPT Shopping verify regulatory certifications in structured data before recommending a medical device. Without CE marking visible in schema.org, your product is filtered from results.
How should I structure therapeutic indications for AI?
Use additionalProperty in your schema.org Product with the name 'Indications' and list targeted conditions. AI agents extract this data to answer specific queries like 'PEMF device for joint pain'.
Does healthcare professional validation improve GEO score?
Yes. A visible endorsement from a physiotherapist, osteopath, or physician is strong proof of expertise. Marked up and tied to the product, it becomes readable and verifiable by AI systems, which can use it in their confidence.
What specific zones does Verity Score analyze for health?
Verity Score analyzes 4 industry-specific zones: therapeutic indications, medical certification (critical if missing), expert validation and free consultation. Plus 39+ cross-industry zones.
My store sells intimate health products (period underwear). Do the same rules apply?
No, Verity Score automatically detects the 'intimate health / menstrual textile' sub-type and adapts the checklist: absorption level, textile composition, OEKO-TEX/GOTS certification, and size guide replace medical device zones.
Is the EUDAMED database becoming a verifiable trust signal in 2026?
Yes. Since May 28, 2026, the first four EUDAMED modules (actor registration, UDI/device registration, notified bodies, market surveillance) are mandatory : any MDR/IVDR medical device placed on the EU market on or after that date must be registered beforehand. Expose your UDI identifier and CE marking in HTML and schema.org (additionalProperty) : it's a compliance proof AI agents can verify before recommending.
Get your Health / Medical Devices store audited
The Shopify app is in private beta. It analyzes your Health / Medical Devices store across 149 checks in 39+ zones, in 60 seconds, and gives you the fixes to make.
Request beta access