Online eyewear faces a unique challenge: convincing a buyer (and an AI agent) that glasses can be purchased without physically trying them on. AI agents verify the presence of virtual try-on, lens and frame warranty, and prescription lens options before recommending. Structured data must include bridge width, UV protection, and customization options. Verity Score analyzes 4 industry-specific zones.
01 · The checklist
The data engines look for on a eyewear product page
Excerpts from the sector checklist, ranked by weight: what blocks a recommendation when missing, then what reinforces trust. The full audit covers 149 checks.
Required content
Industry-specific audit zones
Garantie verres et montures visible sur PDP (durée, casse, rayures)
Virtual try-on ou essai à domicile visible above-fold sur PDP
Options verres (progressifs, anti-reflet, transitions) clairement listées
Réseau opticien ou prise de RDV accessible depuis la PDP ou header
Trust signals
Expected UX patterns
Virtual try-on via camera or photo upload with face detection
Face shape guide to recommend the ideal frame
02 · Industry benchmarks
Reference values for a eyewear page
Internal reference valuesPer-sector reference targets defined by Verity Score, not measured on a sample of stores.
03 · Required schema.org
The markup engines can read
Copy the structure and adapt the values to your pages.
"additionalProperty": [{"@type": "PropertyValue", "name": "Bridge Width", "value": "18", "unitText": "mm"}]"additionalProperty": [{"@type": "PropertyValue", "name": "UV Protection", "value": "UV400"}]05 · Frequent questions
Your questions about AI engines
Is virtual try-on detected by AI agents?
Yes. AI agents detect virtual try-on presence and value it as a strong trust signal. It's a major differentiator for AI recommendation in eyewear.
How should I structure frame dimensions for AI?
Use additionalProperty with name='Bridge Width' value='18' unitText='mm'. AI agents use this data to match recommendations with morphological preferences.
Should UV protection be in schema.org?
Yes. Add additionalProperty name='UV Protection' value='UV400'. It's a key filtering criterion for AI agents, especially for sunglasses.
Does an optician network impact GEO score?
Yes. The audit evaluates optician network presence or appointment booking availability. It's a strong trust signal for both AI and buyers.
What specific zones does Verity Score analyze for eyewear?
lens and frame warranty, virtual try-on, prescription lens options and optician network. Plus 39+ cross-industry zones.
Get your Eyewear / Optical store audited
The Shopify app is in private beta. It analyzes your Eyewear / Optical store across 149 checks in 39+ zones, in 60 seconds, and gives you the fixes to make.
Request beta access