Ideas that come from real questions
Topics are sourced from what buyers actually put to assistants about your category, cross-checked against what your store can credibly answer. A topic you have no standing to write about does not get suggested.
In practice
- Demand evidence attached to each idea, not just a volume estimate.
- Ideas filtered against your own catalog, so you write what you can back up.
- Gaps your competitors already answer, surfaced as priorities.