The food industry has strict legal obligations on allergens and composition. AI agents never recommend a food product without being able to verify allergens in structured data. Quality labels (PDO, PGI, Organic) are strong trust signals, but only if exposed in schema.org. This guide covers industry specifics, including wine and spirits.
01 · The checklist
The data engines look for on a food product page
Excerpts from the sector checklist, ranked by weight: what blocks a recommendation when missing, then what reinforces trust. The full audit covers 149 checks.
Required content
Trust signals
Expected UX patterns
Portion calculator based on number of guests or nutritional profile
02 · Industry benchmarks
Reference values for a food page
Internal reference valuesPer-sector reference targets defined by Verity Score, not measured on a sample of stores.
03 · Required schema.org
The markup engines can read
Copy the structure and adapt the values to your pages.
"additionalProperty": [{"@type": "PropertyValue", "name": "Allergens", "value": "Contains: Gluten, Nuts"}]05 · Frequent questions
Your questions about AI engines
Should allergens be in schema.org?
Yes. Add additionalProperty name='Allergens' value='Contains: Gluten, Nuts'. AI agents filter products by allergens to protect consumers - it's an EU legal obligation and an AI requirement.
How do I expose quality labels (PDO, Organic)?
Use visible HTML trust signals + additionalProperty in schema for each label. AI detects PDO, PGI, Organic certifications as quality signals.
Are terroir and origin important for AI?
Yes. Origin is a major trust signal in food. AI agents extract this data for geo-located queries like 'PDO Provence olive oil' or 'Bordeaux wine'.
What are the food industry benchmarks?
The food industry averages 7 structured fields, 10 AI-extractable claims, 2 trust signals in schema, and 3 content gaps. Most common gaps: missing allergens, unspecified storage conditions.
Do wine and spirits have specific requirements?
Yes. AI agents verify grape variety, vintage, appellation, and tasting notes. Expose this data in additionalProperty to be recommended for queries like 'Bordeaux red wine 2020'.
What new labelling regulations impact food in 2026?
Several, depending on the market. In Canada, the front-of-package nutrition symbol (foods high in saturated fat, sugars or sodium) is mandatory since January 1, 2026. In the EU, Regulation (EU) 2026/471 (in force March 18, 2026) confirms that wine must show energy value and allergens on the physical label, with the full ingredient list and nutrition declaration allowed behind a QR code (e-label). Note : Ireland's alcohol health warnings, initially due May 2026, have been postponed to 2028. Expose nutrition facts, allergens and origin in schema.org : AI agents extract them to filter and recommend.
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