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Available on Shopify The Shopify app that audits and fixes what AI reads about your products. Verity Score is on Shopify Free trial

AI visibility tools comparison - September 2026

Verity Score vs HubSpot AEO Grader: Shopify AI visibility app or free brand grade?

Verity Score is a Shopify app with a free plan: it tracks the buying questions asked to ChatGPT, Perplexity, Gemini and Claude, writes approved fixes to the store (undoable for 30 days) and ties AI traffic to orders. HubSpot AEO Grader is a free, one-time tool that grades brand perception across three AI engines. One gives a brand snapshot, the other ongoing tracking tied to the store.

Free trial Compare the two tools

Available on the Shopify App Store · free plan · fixes previewed before publishing.

Verity

track, fix, measure

prompt tracking, fixes written to Shopify and AI traffic through to the order.

HubSpot Grader

one-time brand score

score out of 100 across three AI engines, free and with no account.

Ongoing tracking

included vs $50

included in Verity paid plans; separate HubSpot AEO product at $50 per month.

The short answer

Verity Score installs in the Shopify admin (public app since June 3, 2026). It regularly asks buying questions built from your catalog, keeps every answer word for word and shows whether the store is recommended, ignored or replaced by a competitor. It then audits what AI crawlers read on your product pages, generates articles and FAQs, writes approved fixes to the store and tracks AI traffic through to cart and order. The free plan, with no card, gives a ChatGPT preview; full tracking starts on paid plans.

HubSpot AEO Grader (shown as AI Search Grader on hubspot.com) is a free, one-time check with no account required. From the company name, location, description and industry, it queries an OpenAI model, Perplexity and Gemini and returns a score out of 100: sentiment, presence quality, brand recognition, share of voice and competition. A form unlocks the full report. For tracking over time, HubSpot sells a separate paid product, HubSpot AEO, at $50 per month.

How to choose between Verity Score and HubSpot AEO Grader

Both tools have a free entry point but serve different needs. We weighted what matters to a Shopify merchant and kept the areas where the Grader is the better fit.

Tracking over time

Verity

Verity reruns the same buying questions to compare before and after; the Grader is a one-time snapshot, with tracking sold separately.

Shopify product level

Verity

Verity builds questions from the catalog and audits product pages; the Grader stays at brand level.

Action in the store

Verity

Verity writes approved fixes and articles to the store, undoable for 30 days; the Grader gives a score and general pointers.

AI traffic to order

Verity

Verity ties visits from AI assistants to add-to-cart, started checkouts and orders through the Shopify pixel.

Brand snapshot with no install

HubSpot

The Grader returns a score in minutes, with no account or install, for any type of company.

Brand sentiment reading

HubSpot

The Grader score weights sentiment heavily (40 points out of 100), a reading Verity does not roll into a score.

Quick verdict

The essential points to know before choosing a tool, prioritizing an audit or fixing a Shopify store.

Verity Score vs HubSpot AEO Grader

HubSpot AEO Grader gives a free, one-time brand perception score across three AI engines; Verity Score is a Shopify app that tracks buying questions, fixes the store and measures orders coming from AI.

Pricing

The Grader is free; HubSpot AEO ongoing tracking costs $50 per month (page accessed September 17, 2026). Verity Score has a free plan with no card, then plans at $39, $149, $449 and $899 per month.

Level of analysis

The Grader works at brand level from a description. Verity Score works at Shopify product level: questions built from the catalog, product pages audited, fixes written to the store.

Choose Verity Score when

  • You sell on Shopify and want to track what ChatGPT, Perplexity, Gemini and Claude answer to your customers' buying questions.
  • You want fixes and articles written to the store after your approval, with a 30-day undo.
  • You want to tie AI traffic to carts and orders.

Choose HubSpot AEO Grader when

  • You want a free first snapshot of brand perception without installing anything.
  • Your business is not a Shopify store.
  • You already use HubSpot and are considering HubSpot AEO for brand tracking.

Use both when

The Grader gives a first brand signal in minutes. Verity Score takes over on the Shopify store: buying question tracking, fixes written to the store and measurement of orders coming from AI.

Decision matrix

Criterion Verity Score Alternative
Core question Do AI assistants recommend my Shopify store, what should I fix, and how many orders come from them? How is the brand perceived in AI answers today?
Type Shopify app with tracking over time Free, one-time score at brand level
Engines ChatGPT, Perplexity, Gemini, Claude (by plan) OpenAI model, Perplexity, Gemini
Action model Articles and fixes written to Shopify after approval, 30-day undo Score out of 100 and general pointers
Business measurement AI traffic tied to carts, checkouts and orders None
Cost and access Free plan with no card, then $39 to $899 per month Free with no account, form for the full report; HubSpot AEO tracking at $50 per month

Recommended workflow

  1. 1 Optional: run HubSpot AEO Grader for a first brand perception snapshot.
  2. 2 Install Verity Score from the Shopify App Store (free plan with no card, 3-day trial on Lite and Essential).
  3. 3 Confirm the buying questions to track and approve the suggested fixes and articles, written to the store and undoable for 30 days.
  4. 4 Track AI traffic through to cart and order, then rerun the questions to compare before and after.

Limits of this comparison

  • Verity Score works on Shopify only; its free plan only previews prompt tracking (1 run per month on ChatGPT).
  • Verity prompt tracking covers 4 engines (not Google AI Overviews, Grok, Copilot or Mistral today), with 1 to 60 runs per month depending on plan.
  • This comparison does not test HubSpot AEO (paid product). HubSpot details come from hubspot.com/aeo-grader, accessed September 17, 2026, and may change.

Frequently asked questions

Is HubSpot AEO Grader a Shopify GEO tool?
No. HubSpot AEO Grader grades brand perception in AI answers across three engines, based on a company description. It does not connect to a Shopify store. Verity Score is a Shopify app: it tracks buying questions, writes fixes to the store after approval and ties AI traffic to orders.
Are HubSpot AEO Grader and Verity Score free?
The Grader is free, with no account and a form to unlock the full report; HubSpot AEO ongoing tracking costs $50 per month. Verity Score has a free plan with no card (ChatGPT tracking preview, 25 products audited), then Lite at $39, Essential at $149, Growth at $449 and Scale at $899 per month.
What does HubSpot AEO Grader do that Verity Score does not?
The Grader returns a brand perception score out of 100 in minutes (sentiment, presence quality, recognition, share of voice, competition), with no install and for any type of company. Verity Score does not compute that score and only works on Shopify.
Which AI engines does each tool query?
HubSpot AEO Grader queries an OpenAI model, Perplexity and Gemini. Verity Score prompt tracking covers ChatGPT (from the free plan), Perplexity (from Lite), Gemini (from Essential) and Claude (from Growth).
Should a Shopify brand use HubSpot AEO Grader or Verity Score?
The Grader is useful as a first brand snapshot. To track buying questions over time, fix the store and measure orders coming from AI, Verity Score is the tool built for a Shopify store.
What is a GEO audit for Shopify?
A GEO audit checks whether a Shopify store can be read, understood, cited and recommended by AI engines such as ChatGPT, Perplexity, Claude and Google AI Mode. It reviews structured data, proof, policies, reviews, crawlability and AI discovery files.
How is a GEO audit different from a classic search audit?
A classic search audit focuses on pages, queries and rankings. A GEO audit focuses on whether the store can become a trusted source inside generated answers and agentic buying journeys.
Why do Shopify stores need a specific audit?
Shopify exposes useful signals, but themes, review apps, variants, Markets, scripts and JSON-LD often create gaps between what humans see and what AI agents can read. The audit needs Shopify-specific checks.
Which surfaces matter most for AI engines in 2026?
For citations, the priority is still canonical HTML, Product/Offer/AggregateRating schema, visible policies, readable reviews, the sitemap and internal links. For agent discovery, agent-card.json is currently consumed more than llms.txt/ai.txt in observed logs; it should expose identity, capabilities and canonical URLs without replacing source pages.
Is Product schema enough to be recommended by AI?
No. Product schema is a foundation, but AI systems also check visible proof, shipping and return policies, readable reviews, coherent prices, variants and clear product content.
Are JavaScript-loaded reviews visible to AI agents?
Often not. If stars and review counts only appear after JavaScript loads, some crawlers miss them. AggregateRating and review proof should be exposed in reliable HTML or JSON-LD.
What is the AI Buyer Score?
The AI Buyer Score simulates an AI buyer's decision across price, availability, trust, proof, shipping, returns, variants, specs and claim consistency. It also checks the AI-to-purchase handoff when it affects recommendation confidence: do the price, variant, promotion and policies cited by AI match what the AI-referred human visitor sees?
How long does it take to improve a GEO score?
Technical fixes can often be made in days. Recrawling varies by engine, but schema.org, agent-card.json, sitemap coverage, FAQ content and clear policies are usually the first signals to improve. llms.txt follows as a supporting index.

Verified sources

Track your prompts, fix your product pages, measure AI traffic

Verity Score brings all three steps into one Shopify app. Free plan with no credit card, 3-day trial on the Lite and Essential plans.

Free trial Talk to Verity Score