Sports & outdoor AI readability audit for Shopify
See what AI engines don’t understand in
your sports gear product pages.
Verity Score analyzes what AI engines retrieve about your gear: technical specs, uses, terrain, sizing. You get a readability score (the GEO audit) and the priority fixes to make in Shopify.
149 checkpoints · 8 analysis angles · free tier · no credit card
Improves your store's readability. Does not guarantee citations or rankings in AI engines.
A shopper asks: « Trail shoes for muddy terrain, wide feet? »
"Ridge" trail shoe
$139- Composition
- 5 mm lugs
- Made in
- 8 mm drop
What AI engines can read
- Drop Detected 8 mm
- Sizes Detected structured
- Waterproofing Missing pictogram unreadable by machines
- Terrain use Missing missing from attributes
- Size guide Partial pop-up only
Terrain use missing from product data.
Fix: structure practice, terrain and conditions in the attributes.
01 · What you receive
A score, verified proof, an action plan.
Your AI readability score
An AI readability grade across 8 dimensions, detailed by signal family.
Your AI files, verified
The files AI agents look for on your domain, checked one by one.
Prioritized fix plan
Every fix ranked by impact, with the exact action to take in Shopify.
02 · The problem
Your specs speak to athletes. Can AI compare them?
Your technical specs are not structured
Waterproof rating, drop, weight, protection index: sports sell on measurable characteristics. As free text or image tables, they are unusable for the AI comparing on the buyer's behalf.
No bridge between practice and product
The buyer describes their practice: mountain trail, open-water swimming, winter hiking. Without structured content linking your products to those uses, AI cannot make the match and cites a competitor.
Sizing and body fit without data
Running shoes are chosen by foot shape, wetsuits by body type. If your size guides and fit advice are not machine-readable, the recommendation happens without you.
Sports is an advice-driven purchase: you describe your practice and level, you expect a motivated recommendation. That conversation is moving to AI assistants, who hold it with the catalogs they understand technically.
Outdoor brands that structure their technical data become citable on hundreds of practice-condition-level combinations. Every combination won by a competitor is a line of customers who never see you.
03 · What AI verifies
What AI engines look for on a sports page
Excerpts from the public Verity Score checklist for your vertical. The audit checks each of these signals on your store.
04 · How it fits
How Verity Score fits into your setup
Your team
- Knows the product best: disciplines, uses, sizing
- Crafts pages for shoppers: photos, copy, guides
- The machine version of the page (attributes, markup, feeds) is not visible from the Shopify admin
- Applies the audit fixes, no redesign needed
Your agency
- Works on your visibility in Google results
- Produces content and links that also feed AI engines
- How answer engines read your pages (data, proof, files for AI agents) is a separate workstream
- Can use the Verity report to prioritize its work
Verity Score
- Measures what AI engines actually read: technical specs, uses, terrain, sizing
- Sports-specific checklist: specs, uses, fit
- Prioritized fix plan, applied right inside Shopify
- Nothing is written without your approval
05 · How it works
Three steps, zero friction
Request your access
Leave your store address and email. Nothing is installed at this stage: we write to you when the beta opens.
The app analyzes your store
Right inside your Shopify admin: score, strengths, blockers, dimension by dimension.
Fix by priority
You follow the plan ranked by criticality and catalog coverage, fix by fix.
06 · FAQ
Your questions, answered straight
Our products are highly technical, can an AI really understand them?
That is exactly the point: AI understands what is structured. A spec table inside an image is unreadable; the same specs as structured data become a recommendation argument. The audit measures what is understood today and what is missing.
We distribute several brands, not just our own.
The principle is identical: AI recommends the store that can prove what it sells, its lead times and its policies. A well-structured multi-brand retailer can become the purchase answer even when the question is about a third-party brand.
Advice is precisely our in-store value.
And AI is becoming the first advisor consulted. The point is not to replace your expertise but to make it readable: if your use and fit advice is structured, AI relays it and your expertise works online too.
Do you guarantee AI engines will cite our store?
No. What the audit guarantees: a precise diagnosis of what AI engines read, understand and can verify about you, with fixes ranked by impact. The citation stays the engine's decision, being citable is yours.
What exactly is in the free audit?
The free tier of the Verity Score Shopify app: your GEO score, the per-dimension analysis and fix priorities for your sports store. No credit card, no commitment.
See what AI engines understand about your store
The Shopify app is in private beta. Request your access: when we open, you get your score and your priorities, with no credit card.
Request beta accessNo credit card, no commitment.