# GEO Audit for Health & Medical Devices

> Complete checklist to make your health/medical store visible to ChatGPT, Perplexity, and Google AI Mode. CE marking, therapeutic indications, expert validation.

- Canonical HTML: https://verityscore.io/en/industries/health-medical-devices/
- Markdown alternate: https://verityscore.io/en/industries/health-medical-devices.md
- Language: en
- Industry id: health

AI agents verify medical certifications before recommending. Does your store expose the right data?

Health products and medical devices face strict regulatory requirements (CE marking, Class I/IIa/IIb/III classification, ISO 13485). AI agents - ChatGPT Shopping, Perplexity, Google AI Mode - only recommend a medical product if they can verify these certifications in structured data. A store that doesn't expose its medical classification in schema.org is invisible to these systems. This checklist covers the critical zones specific to your industry.

## Required content

- Therapeutic indications (high) : Z98
- Usage protocol (medium)


## Expected trust signals

- CE medical marking (critical) : Z99
- Healthcare professional validation (high) : Z100
- Free consultation (medium) : Z101


## Benchmarks

- Structured fields: 8
- AI-extractable claims: 12
- Trust signals in schema: 3
- Content gaps: 4


## Schema.org

- medical_device_class: Classe dispositif médical. Fix: "additionalProperty": [{"@type": "PropertyValue", "name": "Medical Device Class", "value": "Class IIa"}]
- therapy_type: Type de thérapie. Fix: "additionalProperty": [{"@type": "PropertyValue", "name": "Therapy Type", "value": "PEMF - Pulsed Electromagnetic Field"}]
- indications: Indications. Fix: "additionalProperty": [{"@type": "PropertyValue", "name": "Indications", "value": "Joint pain, Muscle recovery, Rehabilitation"}]
- absorption: Absorption. Fix: "additionalProperty": [{"@type": "PropertyValue", "name": "Absorption Level", "value": "Medium to Heavy Flow"}]
- certification_textile: Certification textile. Fix: "additionalProperty": [{"@type": "PropertyValue", "name": "Certification", "value": "OEKO-TEX Standard 100"}]


## Prompt zones

- Z98: therapeutic_indications : Indications thérapeutiques / pathologies ciblées visibles sur PDP
- Z99: medical_certification : Certification dispositif médical (marquage CE, classe I/IIa/IIb, ISO 13485) visible HTML sur PDP
- Z100: expert_validation : Validation par professionnel de santé visible sur PDP ou page catégorie
- Z101: free_consultation : Offre de consultation/bilan gratuit ou démonstration visible near CTA


## UX patterns

- dosage_calculator: Dosage calculator or personalized protocol based on user profile
- consultation_booking: Appointment booking for free consultation integrated into the product page


## FAQ

### Why is CE marking critical for AI visibility?

AI agents like ChatGPT Shopping verify regulatory certifications in structured data before recommending a medical device. Without CE marking visible in schema.org, your product is filtered from results.

### How should I structure therapeutic indications for AI?

Use additionalProperty in your schema.org Product with the name 'Indications' and list targeted conditions. AI agents extract this data to answer specific queries like 'PEMF device for joint pain'.

### Does healthcare professional validation improve GEO score?

Yes. A visible endorsement from a physiotherapist, osteopath, or physician is a strong E-E-A-T signal. AI systems detect it as a trust signal and increase recommendation confidence.

### What specific zones does Verity Score analyze for health?

Verity Score analyzes 4 industry-specific zones: Z98 (therapeutic indications), Z99 (medical certification - critical if missing), Z100 (expert validation), Z101 (free consultation). Plus 35+ cross-industry zones.

### My store sells intimate health products (period underwear). Do the same rules apply?

No, Verity Score automatically detects the 'intimate health / menstrual textile' sub-type and adapts the checklist: absorption level, textile composition, OEKO-TEX/GOTS certification, and size guide replace medical device zones.


## Related articles

- https://verityscore.io/en/kb/eeat-signaux-ia/
- https://verityscore.io/en/kb/contenu-conversationnel/