# GEO Audit for Eyewear & Optical

> AI checklist for eyewear Shopify stores. Warranty, virtual try-on, lens options, optician network - ChatGPT and Perplexity visibility.

- Canonical HTML: https://verityscore.io/en/industries/eyewear-optical/
- Markdown alternate: https://verityscore.io/en/industries/eyewear-optical.md
- Language: en
- Industry id: eyewear

Warranty, virtual try-on, lens options - AI agents verify this data before recommending.

Online eyewear faces a unique challenge: convincing a buyer (and an AI agent) that glasses can be purchased without physically trying them on. AI agents verify the presence of virtual try-on, lens and frame warranty, and prescription lens options before recommending. Structured data must include bridge width, UV protection, and customization options. Verity Score analyzes 4 industry-specific zones (Z60-Z63).

## Required content

- Size guide (bridge, width) (high) : Z30
- Lens options (high) : Z62


## Expected trust signals

- Lens & frame warranty (high) : Z60
- Virtual try-on (medium) : Z61


## Benchmarks

- Structured fields: 8
- AI-extractable claims: 7
- Trust signals in schema: 2
- Content gaps: 3


## Schema.org

- bridge_width: Largeur pont. Fix: "additionalProperty": [{"@type": "PropertyValue", "name": "Bridge Width", "value": "18", "unitText": "mm"}]
- uv_protection: Protection UV. Fix: "additionalProperty": [{"@type": "PropertyValue", "name": "UV Protection", "value": "UV400"}]


## Prompt zones

- Z60: warranty_lenses : Garantie verres et montures visible sur PDP (durée, casse, rayures)
- Z61: virtual_try_on : Virtual try-on ou essai à domicile visible above-fold sur PDP
- Z62: lens_options : Options verres (progressifs, anti-reflet, transitions) clairement listées
- Z63: opticien_network : Réseau opticien ou prise de RDV accessible depuis la PDP ou header


## UX patterns

- virtual_try_on: Virtual try-on via camera or photo upload with face detection
- face_shape_guide: Face shape guide to recommend the ideal frame


## FAQ

### Is virtual try-on detected by AI agents?

Yes. AI agents detect virtual try-on presence (zone Z61) and value it as a strong trust signal. It's a major differentiator for AI recommendation in eyewear.

### How should I structure frame dimensions for AI?

Use additionalProperty with name='Bridge Width' value='18' unitText='mm'. AI agents use this data to match recommendations with morphological preferences.

### Should UV protection be in schema.org?

Yes. Add additionalProperty name='UV Protection' value='UV400'. It's a key filtering criterion for AI agents, especially for sunglasses.

### Does an optician network impact GEO score?

Yes. Zone Z63 evaluates optician network presence or appointment booking availability. It's a strong trust signal for both AI and buyers.

### What specific zones does Verity Score analyze for eyewear?

Z60 (lens/frame warranty), Z61 (virtual try-on), Z62 (prescription lens options), Z63 (optician network). Plus 35+ cross-industry zones.


## Related articles

- https://verityscore.io/en/kb/contenu-conversationnel/
- https://verityscore.io/en/kb/audit-geo/